Vitaments is a pop-up experiential installation mimicking the gestures of select high-fashion/streetwear through food as a medium. A ten course menu was prepared and the opening night of Vitaments was accompanied with a juice lab in which a juice specialist served Vitament A, B6, C and D shots.
Food and fashion can both err on the side of excess and consumerism and revolve around the conversations between institutes of elitism, accessibility, and cultural appropriation. Yet these two spaces often take cues from affordable commodities and brands and further contextualize them in a less accessible manner.
By juxtaposing the original fashion reference and food interpretation, we ask the audience to be critical and take these concepts seriously in both the high-fashion and high-food world. Food, like clothing, is a necessary commodity. When is it too much and why do we still fascinate in the concept?