PlayableART is a desk toy, commonly sold online or in art museums like the MoMA. The product was targeted for ages 6 and up and included a display made of thicker paper. The original packaging used multiple materials (plastic and multiple weights of paper) and created excess waste.
As part of the repackaging, I created a more environmentally friendly approach. The new packaging is made of bent laser-cut acrylic, and durable glossy paper. The toy was deliberately designed not to be displayed as museums would already have some out to display or consumers can see configurations online. The condensed form would allow easier transport and storage for manufacturing.
The acrylic case has two different sized holes to hold and display the toy. The label serves as a diagram to put the toy back in its most condensed form. By making different parts of the packaging serve a second function, the user is more unlikely to throw it away and create more waste.