frog Trends is an annual report of emerging trends submitted by frogs in all global studios, with perspectives on the technology, business models, consumer behaviors and innovation trends that are changing the world.
For 2023, frog launched a new social–first format of frog, fielding trends submissions then featuring the most compelling ones in a series of posts across all platforms. Trends were then compiled into a printed and downloadable report.
Art Director: Cary Potter
Designer: Arnon Karnkaeng
Editorial Team: Andreas Markdalen, Elizabeth Wood, Camilla Brown, Laverne Hedgepeth, Charlie Spector
Social Media: Lorenzo Lasagna
This trend was spotted by four frogs from across our global pond: Senior Consultant Anne Greenberg, Interaction Designer Ben Ellsworth, Creative Director Ed Bolton and NA Head of Go to Market @david_zemanek. pic.twitter.com/sP8HvJmhku
— frog (@frogdesign) December 7, 2022